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Swaraj Tractors has paid tribute to farmers through its nationwide campaign ‘Josh Ka Swaran Utsav’, commemorating its 50 years in the industry.

The campaign was inaugurated at Swaraj’s longstanding manufacturing facility in Mohali. As part of the campaign, Swaraj will exhibit its newest lineup of tractors and agricultural machinery.

Swaraj Tractors, which is a division of the Mahindra Group, has launched a countrywide campaign named ‘Josh Ka Swaran Utsav’ to show appreciation to Indian farmers. This initiative coincides with Swaraj Tractors’ 50th anniversary, highlighting five decades of supporting the agricultural sector. The objective is not just to recognize the pivotal role farmers have played in Swaraj Tractors’ progress but also to introduce their latest lineup of tractors, known as ‘Naya Swaraj’, fostering stronger bonds with farmers throughout India.

Campaign Activities:

The ‘Josh Ka Swaran Utsav’ campaign will feature a range of activities including tractor rallies, customer meetings, and other events. These initiatives will bring together Swaraj’s sales team, local farmers, channel partners, and influencers. The objective is to directly interact with more than 50,000 customers, building stronger connections with farmers nationwide.

Flagging Off the Campaign:

The campaign was officially inaugurated at Swaraj’s long standing manufacturing facility in Mohali. Hemant Sikka, President of the Farm Equipment Sector at Mahindra & Mahindra, extended gratitude to farmers, highlighting their indispensable contribution to Swaraj’s achievements. He reaffirmed the company’s dedication to supporting and empowering farmers across India.

Expressing Gratitude:

Harish Chavan, CEO of the Swaraj Division at Mahindra & Mahindra Ltd., conveyed appreciation to farmers and farming communities for their steadfast trust and loyalty. The ‘Josh ka Swaran Utsav’ campaign is a token of gratitude aimed at recognizing and thanking them for their role in Swaraj’s accomplishments. Through the launch of ‘Naya Swaraj’, the company is committed to further empowering farmers and strengthening its relationship with them.

Showcasing Latest Innovations:

As part of the campaign, Swaraj will present its newest lineup of tractors and agricultural equipment. Furthermore, the company will promote sustainable farming practices, highlighting the significance of eco-friendly farming methods. This reflects Swaraj’s dedication to not just delivering top-notch agricultural machinery but also advocating for sustainable farming practices.

Community Engagement:

The ‘Josh Ka Swaran Utsav’ campaign is not just about marketing strategies; it embodies Swaraj Tractors’ sincere dedication to connecting with the agricultural community and comprehending their requirements. Through proactive engagement with farmers, channel partners, and influencers across different events, Swaraj seeks to foster a more robust and cooperative bond with its clientele.

To put it simply, the ‘Josh Ka Swaran Utsav’ campaign launched by Swaraj Tractors is a genuine homage to Indian farmers and their pivotal role in the agricultural domain. Celebrating its Golden Jubilee, the company reiterates its commitment to assisting and empowering farmers throughout India. By offering innovative products, engaging with communities, and advocating for sustainable practices, Swaraj remains a reliable ally for farmers, aiding them on their path to enhanced prosperity.

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