7 July 2025: India’s tractor retail market witnessed a healthy 8.68% year-on-year growth in June 2025, with total retail sales rising to 77,214 units, compared to 71,047 units in June 2024, as per industry registration data.
Tractor Sales Performance by Brand—April 2025
Mahindra & Mahindra Ltd. (Tractor Division) retained its top spot with 17,518 units sold, commanding a 22.69% market share. While slightly down from 22.99% in June 2024, but we can see more no of units sold than June 2024.it remained the market leader by volume.
Swaraj Tractors, a division of Mahindra, followed with 14,286 units, holding an 18.50% share — marginally lower than last year’s 18.72%. International Tractors Ltd. (Sonalika) came in third, selling 10,136 units with a 13.13% market share, showing slight growth from the previous year.
TAFE Ltd. also reported an increase in retail sales, reaching 9,804 units (12.70% share), up from 8,649 units a year ago. Escorts Kubota Ltd. (Agri Machinery Group) saw its share grow to 10.93% with 8,443 units, compared to 7,545 units and a 10.62% share in June 2024.
John Deere India, Eicher Tractors, and CNH Industrial also maintained strong positions, with all three companies recording year-on-year growth. Notably, Kubota Agricultural Machinery India saw a significant drop, selling 635 units in June 2025, down from 1,223 units last year.
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