Tractor Retail Sales: Mahindra Leads as Industry Crosses 1 Lakh Units 

Tractor Retail Sales: Mahindra Leads as Industry Crosses 1 Lakh Units 

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India’s tractor retail industry recorded impressive growth in June 2026, according to the latest data released by the Federation of Automobile Dealers Associations (FADA). Total tractor retail sales reached 100,818 units in June 2026, compared to 80,456 units during the same month last year, registering a strong 25.30% year-on-year growth. 

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Mahindra & Mahindra Ltd. (Tractor Division) continued to dominate the Indian tractor retail market by selling 24,327 units in June 2026. The company secured a 24.13% market share, up from 17,518 units and 21.77% market share in June 2025. 

The Mahindra & Mahindra Swaraj Division retained the second position with 18,860 units sold, accounting for 18.71% market share, compared to 14,292 units and 17.76% market share during the same month last year. 

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Together, Mahindra Tractor and Swaraj accounted for nearly 43% of the country’s total tractor retail sales, reinforcing their strong presence in the Indian agricultural machinery market. 

International Tractors Limited (Sonalika) secured the third position by retailing 13,184 tractors, capturing a 13.08% market share, compared to 10,432 units in June 2025. 

TAFE Limited reported retail sales of 12,069 units, accounting for 11.97% market share. Although the company recorded higher sales than last year (9,816 units), its market share slightly declined from 12.20% due to strong overall industry growth. 

Escorts Kubota Limited (Agri Machinery Group) sold 10,371 tractors during the month, achieving a 10.29% market share, compared to 8,449 units and 10.50% market share in June 2025. 

John Deere India Pvt. Ltd. registered retail sales of 7,165 units, holding 7.11% market share, while Eicher Tractors sold 6,219 units, accounting for 6.17% market share

CNH Industrial (India) Pvt. Ltd. recorded 4,667 units with a 4.63% market share, improving from 3,468 units sold during the corresponding month last year. 

The Others category contributed 3,956 units, representing 3.92% of the total tractor retail market. 

Industry Outlook 

The Indian tractor industry delivered a strong retail performance in June 2026 by crossing the one lakh sales mark for the month. The growth reflects improving rural demand, favorable agricultural conditions, and increased buying activity across farming regions. With the monsoon season progressing and agricultural operations gaining momentum, the tractor industry is expected to maintain positive retail demand in the coming months. 

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