Solis Yanmar, International Tractors Limited’s main brand, has been rapidly extending its market position not only in India but around the world. After making its spectacular debut in Turkey, the world’s fourth-largest tractor market, in 2013, the quality tractor brand now occupies the country’s No. 1 tractor exports position. The company is also the fastest rising tractor brand in Turkey, thanks to its superior technology-equipped tractor range.
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Solis Yanmar is now fully equipped to stay ahead of the competitive market and expand its compact tractor range with the debut of three new models in the up to 30 HP segment in Turkey, based on 100 years of Japanese technology knowledge. The tractors, which are equipped with proven Japanese technologies, will raise the performance standard in the local tractor market even higher. The Solis 75 HP CRDi tractor was also launched at the Izmir and Konya National Fairs in February and March 2022, respectively. In the addressable segment, the company is the market leader in 12 European nations.
Solis Yanmar has a strong product range in the less than 100 HP area with more than 10 models and 20+ variants for the Agricultural & Compact tractor category, and Turkey has been one of the main markets with 70,000+ tractor sales yearly. In 2017, Solis formed a strategic partnership with Yanmar Turkey Machine a.s. to open an assembly plant and tractor distribution center in Izmir, Turkey. The cutting-edge facility is fully equipped with advanced tools and processes to produce 3,000+ units locally each year. With 50+ dealerships and close to 100 sales sites across Turkey, Solis Yanmar has developed a strong presence in the industry. To assist its end consumers, the firm has 200+ dedicated service centers linked to these dealers.
“We are gladly a happy family of 5,000+ customers of Solis tractors that are running successfully on Turkish fields,” Mr. Raman Mittal, Joint Managing Director, Solis Yanmar, said of the expanding market performance. We are pleased to announce that we are Turkey’s fastest-growing tractor brand, with a stronghold on the No. 1 tractor exports brand position. The Turkish market has a high demand for tractors with 30 to 90 horsepower, making our Solis 50 and Solis 90 star goods.
In the calendar year 2021, our S26 model has a market share of 88 percent, and we have an overall market share of 8% in Turkey. We also recently debuted the 75 HP CRDi tractor at the Izmir and Konya National Fairs in February and March 2022, which received a lot of positive feedback. We are currently expanding our tiny tractor range in up to 30 HP with the introduction of three new models using Japanese innovations to target a niche segment and take the Turkish tractor market by storm.”
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