The Federation of Automobile Dealers Associations (FADA) released its tractor retail sales data for November 2024, revealing significant growth in the sector. A total of 80,519 tractors were sold during the month, marking a substantial increase compared to the 61,996 units sold in November 2023.
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This represents a year-on-year growth of 29.88%, underscoring the steady demand for tractors in the Indian market. The rise is attributed to favorable agricultural conditions, government support for farmers, and increased mechanization in rural areas.
The strong sales performance highlights the agricultural sector’s robust health and reflects farmers’ growing confidence in investing in modern equipment to boost productivity.
FADA Report: Brand-Wise Tractor Sales Performance for November 2024
The Federation of Automobile Dealers Associations (FADA) released its brand-wise tractor sales report for November 2024, showcasing significant growth across most manufacturers. Here’s a comprehensive analysis of the performance:
Mahindra & Mahindra Ltd.
Mahindra & Mahindra recorded a robust growth of 34.78%, with sales rising to 19,526 units in November 2024 compared to 14,487 units in November 2023. The company’s market share increased from 23.37% in 2023 to 24.25% in 2024, a rise of 0.88%.
Mahindra Swaraj Division
The Swaraj Division of Mahindra registered sales of 14,696 units in November 2024, up from 11,495 units in November 2023, marking a growth of 27.85%. However, its market share slightly decreased from 18.54% in 2023 to 18.25% in 2024, reflecting a decline of 0.29%.
International Tractors Limited (ITL)
ITL reported sales of 10,858 units in November 2024, a 30.93% increase from the 8,293 units sold in November 2023. The company’s market share saw a marginal increase from 13.38% in 2023 to 13.49% in 2024, up by 0.11%.
TAFE Limited
TAFE achieved sales of 9,383 units in November 2024, growing by 29.71% compared to 7,234 units in November 2023. The market share stood at 11.65% in 2024, slightly declining from 11.67% in 2023, with a dip of 0.02%.
Escorts Kubota Limited
Escorts Kubota recorded sales of 7,395 units in November 2024, a 17.90% increase from 6,272 units in November 2023. However, its market share dropped from 10.12% in 2023 to 9.18% in 2024, a decrease of 0.94%.
John Deere India Pvt. Ltd.
John Deere experienced significant growth, selling 5,982 units in November 2024 compared to 4,423 units in November 2023, reflecting a 35.25% increase. The company’s market share rose from 7.13% in 2023 to 7.43% in 2024, gaining 0.30%.
Eicher Tractors
Eicher Tractors sold 5,557 units in November 2024, up from 4,526 units in November 2023, marking a growth of 22.78%. Its market share declined slightly from 7.30% in 2023 to 6.90% in 2024, a reduction of 0.40%.
CNH Industrial (India) Pvt. Ltd.
CNH Industrial showed a strong performance, selling 3,102 units in November 2024, up by 32.68% from 2,338 units in November 2023. The market share rose marginally from 3.77% in 2023 to 3.85% in 2024, an increase of 0.08%.
Kubota Agricultural Machinery India Pvt. Ltd.
Kubota recorded sales of 1,273 units in November 2024, a 26.29% growth compared to 1,008 units in November 2023. However, its market share decreased slightly from 1.63% in 2023 to 1.58% in 2024, a drop of 0.05%.
Other Brands
The category of other tractor brands collectively sold 2,747 units in November 2024, a significant growth of 43.07% compared to 1,920 units in November 2023. Market Share Rises from 3.10% to 3.41% in 2024, Gaining 0.31%.
Conclusion
The November 2024 data reflects a thriving tractor market in India, with most brands reporting notable growth in sales. The overall demand increase highlights the country’s expanding agricultural mechanization, supported by favorable market conditions and robust rural development initiatives.
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