Mahindra Tractors, a division of the Mahindra Group and the world’s leading tractor manufacturer by volume, has launched its newest compact tractor, the Mahindra OJA 2121, in Madhya Pradesh. This model is specifically designed for efficient puddling in crops like paddy. Mahindra expects significant demand for the OJA 2121 in the forthcoming Kharif season.
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The OJA 2121 marks a significant advancement in tractor technology, offering durability, cutting-edge features, and exceptional performance. This 4WD tractor is built to handle a variety of agricultural tasks with enhanced stability and traction. Powered by a 3-cylinder, 21hp engine and featuring a hydraulic lift capacity of 950 kg, it delivers the power and efficiency that modern farmers need.
Efficient Performance and Improved Maneuverability
The tractor features an advanced gear system with 12 forward and 12 reverse gears, ensuring efficient operation, especially on smaller farms. The Mahindra OJA 2121 also has an ergonomic design that provides a clear 360-degree view, reducing operator fatigue and boosting productivity. Its smooth power steering ensures easy maneuverability, making it perfect for working with crops like sugarcane and cotton simultaneously.
Modern Technology and User Experience
Mahindra has prioritized reducing noise, vibration, and harshness (NVH) to guarantee comfort and safety during prolonged use. Competitively priced at ₹7.35 lakh in Madhya Pradesh, the OJA 2121 comes with Mahindra’s advanced technology packs – PROJA and MYOJA. These packs provide numerous benefits, such as improved application suitability, minimized manual interventions, and real-time tractor health monitoring through a mobile app.
Worldwide Influence and Collaborative Innovation
Named after the Sanskrit word “Ojas,” which means “Powerhouse of Energy,” the OJA 2121 represents Mahindra’s flagship lightweight tractor platform aimed at global markets. Developed through a partnership between Mahindra Research Valley in India and Mitsubishi Mahindra Agriculture Machinery in Japan, this series signifies a groundbreaking evolution in lightweight 4WD tractor design and engineering.
Global Growth and Manufacturing Expertise
After its successful introduction in India, the OJA series will be launched in North America, ASEAN, Brazil, Australia, South Africa, Europe, and the SAARC region. Mahindra intends to enter the ASEAN market, beginning with Thailand in 2024. The OJA tractors are exclusively produced at Mahindra’s advanced facility in Zaheerabad, Telangana.
Improved Productivity and Operational Effectiveness
The OJA range is equipped with three advanced technology packs aimed at boosting productivity and user satisfaction: PROJA (Productivity Pack), MYOJA (Telematics Pack), and ROBOJA. The PROJA, or Productivity Pack, minimizes manual interventions and operator fatigue, ensuring efficient farming and a superior user experience. Key features include a Creeper Mode for precise operations, dual forward/reverse gear for enhanced working speed, and tilt & telescopic steering for maximum comfort.
Empowering Farmers through Intelligent Technology
The MYOJA Telematics Pack empowers farmers by providing advanced control over their tractors via a mobile application. It delivers real-time information on location, fuel consumption, and tractor condition, facilitating proactive maintenance scheduling. Key features include GPS live location tracking, service notifications, critical alerts for significant issues, diesel monitoring, and a coverage & speed calculator.
Dedicated to Innovation and Global Leadership
Established in 1945, the Mahindra Group is a global consortium of enterprises employing 260,000 individuals across more than 100 nations. It holds leadership positions in agriculture machinery, utility vehicles, information technology, and financial services within India, and ranks as the largest tractor manufacturer worldwide. The group is dedicated to fostering constructive impacts in communities and stakeholders, emphasizing ESG initiatives, rural development, and urban enhancement.
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