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FADA announced its retail tractor sales data, showing that 62,542 tractors were sold in September 2024. This figure represents an increase from the 54,529 units sold in September 2023. As a result, tractor sales in India rose by 14.70% in September 2024 compared to the previous year.

2024 FADA Tractor Sales Report by Brand

Mahindra & Mahindra Ltd. (Tractor) saw sales of 14,762 units in September 2024, up 17.12% from 12,604 units in September 2023. Additionally, the company’s market share experienced a modest increase, rising from 23.11% in 2023 to 23.60% in 2024, marking a change of 0.49%.

In September 2024, Swaraj Tractor reported sales of 11,011 units, an increase from 9,860 units sold in September 2023, representing a growth of 11.67%. However, the company’s market share saw a slight decline, decreasing from 18.08% in 2023 to 17.61% in 2024, reflecting a change of -0.47%.

In September 2024, International Tractors Ltd (Sonalika Tractor) achieved sales of 8,116 units, up from 7,061 units sold in the same month of 2023, marking a growth of 14.94% in unit sales. Additionally, the company’s market share experienced a slight increase, rising from 12.95% in September 2023 to 12.98% in September 2024, reflecting a positive change of 0.03%. This demonstrates steady growth for the company in terms of both sales and market presence.

In September 2024, TAFE recorded sales of 7,285 units, an increase from the 6,869 units sold in September 2023, representing a growth of 6.06%. However, despite the rise in sales figures, TAFE’s market share fell from 12.60% in 2023 to 11.65% in 2024, reflecting a decrease of 0.95%. This suggests that while sales improved, the company’s market presence experienced a slight decline.

Escorts Kubota Ltd. (Agri Machinery Group) saw an 8.25% increase in sales in September 2024, selling 6,313 units as opposed to 5,832 in September 2023. . But from 10.70% in 2023 to 10.09% in 2024, the company’s market share decreased by 0.61%. This suggests that although sales increased, a greater portion of the market was captured by other rivals.

Furthermore, in September 2024, John Deere India Pvt Ltd’s tractor division sold 4,843 units as opposed to 3,775 in the same month the previous year. This indicates a 28.29% growth.The market share increased from 6.92% to 7.74%, a gain of 0.82%. This suggests rapid expansion and an improved position in the market.

Sales of Eicher Tractors increased by 1.58% to 3,804 units in September 2024 from 3,745 units in the same month the previous year. However, market share decreased by 0.79%, from 6.87% to 6.08%. This implies that the company’s market presence decreased even while sales increased slightly.

With a robust growth of 32.81%, CNH Industrial (India) Pvt Ltd sold 2,525 units in September 2024 compared to 1,901 units in September 2023. Additionally, there was a 0.55% increase in market share, going from 3.49% to 4.04%. This suggests that sales and market position have significantly improved.

In September 2024, Kubota Agricultural Machinery India Pvt Ltd sold 1,201 units, a significant increase from 919 units in September 2023, representing a growth of 30.70%. The company’s market share also improved, rising from 1.69% to 1.92%, an increase of 0.23%. This indicates a positive trend in both sales performance and market presence.

In September 2024, the “other” category recorded sales of 2,682 units, a notable increase from 1,963 units in the same month of 2023, reflecting substantial growth of 36.62%. The market share for this category also rose from 3.60% to 4.29%, marking an increase of 0.69%. This trend indicates a strong performance and enhanced market position for this category.

In summary, many manufacturers reported a rise in unit sales in September 2024 compared to September 2023, with Mahindra & Mahindra Ltd (Tractor) leading the sales at 14,762 units. However, certain companies like TAFE and Escorts Kubota experienced slight declines in their market share, despite an increase in sales figures.

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