In recent years, the global demand for Mangosteen, also known as the “Queen of Fruits,” has soared, cementing its place as one of the world’s most coveted exotic fruits. Originating from Southeast Asia, this vibrant purple fruit has now captured the attention of western markets, even outpacing avocados in terms of popularity. In India, farmers, especially in Kerala, Southern Karnataka, and parts of Tamil Nadu, are witnessing a new wave of prosperity by cultivating Mangosteen, which fetches a premium price in international markets.
Farmers’ transition to Mangosteen
The statistics are staggering. While a kilogram of Mangosteen sells for around ₹500 domestically, it commands much higher prices abroad. In the U.S., a single Mangosteen can retail for nearly ₹500, and a kilogram can fetch up to $50 (approximately ₹4,000). As a result, many Indian farmers are transitioning entire farms to Mangosteen cultivation, seeing it as a golden opportunity to reap substantial returns within a decade.
One of the most fascinating aspects of Mangosteen farming in India is the remarkable yield of mature trees. In Kerala, for instance, a 35-year-old Mangosteen tree can produce around 350 kg of fruit annually, translating to over ₹1 lakh in revenue in just one harvest. Even older trees, some of which are over a century old, yield close to a tonne of fruit every year, presenting farmers with a lucrative income stream.
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Beyond Mangosteen, another lesser-known fruit, Kokum, is also beginning to make waves in global markets. Native to India, Kokum, which shares similarities with Mangosteen, is gaining traction as a valuable export. Kokum offers an array of potential uses in value-added products such as powders, sauces, and dips, positioning it to follow Mangosteen’s success on the world stage.
A Booming Global Market for Exotic Fruits
Mangosteen’s rise in global markets highlights the increasing appetite for exotic and nutrient-rich fruits, particularly in countries like the U.S., Canada, and parts of Europe. Known for its sweet and tangy flavour, along with various health benefits, Mangosteen is rich in antioxidants and vitamins, making it a favourite among health-conscious consumers. The fruit has been marketed as a superfood, with claims that it helps reduce inflammation, supports heart health, and even possesses anti-cancer properties.
In addition to consumer demand, global trade policies have played a crucial role in facilitating the export of Mangosteen from India. Improved logistics, cold chain infrastructure, and government initiatives to promote agricultural exports have empowered Indian farmers to tap into international markets more effectively. Kerala and Tamil Nadu, in particular, have seen a rise in export volumes due to streamlined certification processes and financial incentives provided by the government.
As the global market for exotic fruits continues to expand, Indian farmers are positioned to take advantage of this trend. The government’s focus on promoting the export of niche fruits and the potential for further innovations in value-added products ensure that fruits like Mangosteen and Kokum will remain in high demand for years to come. With the right combination of strategic farming practices and international marketing, India’s fruit industry is poised for significant growth.
Farmers across the southern states are optimistic about the future, knowing that their crops are not only feeding the world but also transforming their economic landscape, one Mangosteen at a time.
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