Coromandel’s Gromor Drive Expands with Mahindra Krish-e Tie-Up
With Coromandel’s Gromor Drive, the partnership will provide drone spraying services to Indian farmers, helping improve farm productivity and sustainability. Integrates state-of-the-art drone technology paired with the Krish-e Kheti Ke Liye App to enhance affordability & farm profitability
The country’s leading agri-solutions provider, Coromandel International Limited and Mahindra & Mahindra Limited’s Farm Equipment Sector (FES) business vertical, Krish-e, on Tuesday announced a tie-up to expand Coromandel’s helicopter spraying services, Gromor Drive, to Indian farmers.
Drone Spraying Services
Currently, Gromor Drive is present across seven key states of Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, Maharashtra, Madhya Pradesh and Uttar Pradesh being supported by well-trained RPTO pilots. Coromandel Aviation’s drone services are uniquely well-positioned in the market with the help of its wholly-owned subsidiary Dhaksha Unmanned Systems, which provides dependable drones, trained pilots, and service support.
This backward integration gives Coromandel a unique competitive advantage in this expanding market. This partnership further facilitates access for these services through the ‘Krish-e Kheti Ke Liye App’ and also other tech-farm solutions that Mahindra’s FES provides for sustainably maximizing farmers income and that of the larger
Coromandel & Mahindra MoU:
On signing the (non-binding) MoU, Coromandel’s Chief Operating Officer, Fertiliser Business – Amir Alvi said: “Coromandel’s Gromor Drive presents an opportunity for farmers to realize substantial efficiencies, scale, and convenience gains in their agricultural practice. This (non-binding) signing of MoU between Coromandel’s Gromor Drive and Mahindra Krish-e marks a significant milestone in our mission towards revolutionising the future of agriculture in India through the democratisation of drone spraying for farmers. This collaboration would also help us bring down input costs for farmers, enable better productivity and farm profitability.
Affordable Drone Solutions
He continued saying, “With a fleet of certified drone pilots and a cutting-edge agricultural drone developed in-house through the company’s subsidiary Dhaksha Unmanned Systems, Coromandel’s Gromor Drive has the added benefit of providing this service.” We are excited that this partnership opens up exciting avenues for innovation and will create value for our stakeholders and most importantly, positively and sustainably impact farmers.”
Improve Farm Sustainability
Commenting on this new venture and the integration of modern technology in farming, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd., said, “With Krish-e’s well-established presence across the country and Coromandel’s experienced Gromor Drive fleet, we are pleased to take the benefits of drones to many more Indian farmers. In an important move for increasing productivity and limiting a farmer’s contact with hazardous compounds, drone technology can deployments that use eggs of fertiliser and chemicals only on the crops needing it, resulting in better yield.”Moreover, he said, “Through the Krish-e Kheti ke Liye App, the partnership will enable Krish-e customers to get access to drone spraying at a pay-per-acre model.”
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