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As per a statement from a CNH India representative, the Italian-American company specializing in off-road construction and agriculture, CNH, plans to make an investment of around $50 million in the Indian farm machinery market within this year. Additionally, they are set to unveil a 105 horsepower tractor in the month of May.

The Italian-American off-road construction and agricultural business CNH plans to invest up to $50 million in the Indian farm machinery industry this year and launch a 105 horsepower tractor in May, according to a CNH India executive.

CNH, the company known for producing and distributing agricultural machinery under the New Holland brand, plans to market 1,000 baler machines designed for stubble management this year. Moreover, the company will focus on the compact tractor segment, specifically those with horsepower ranging from less than 30 to 40 HP.

The business CNH, which produces and sells agricultural tools and equipment under the New Holland brand, plans to sell 1,000 stubble management baler machines this year. They will focus on the small tractor range, which has fewer than 30 to 40 horsepower (HP).

CNH India and SAARC Country Manager and Managing Director Narinder Mittal, in a conversation with PTI, expressed optimism about the potential of the country’s agriculture industry. The company aims to increase its market share to 8% over the next four years.

CNH India and SAARC Country Manager and Managing Director Narinder Mittal told PTI that the country’s agriculture sector has a lot of promise. With four more years to go, the company wants to increase its market share to 8%.

Official Announcement

“We plan to invest about $40-50 million in the current calendar year in the agriculture segment, including the program investment,” stated Narinder Mittal, Managing Director of CNH India and SAARC. Of which, $25–30 million will be allocated just to the tractor industry.

As part of the program investment, Mittal claims that the firm is creating a specific tractor model with over 45 horsepower and a new engine for better fuel economy.

In reference to a recent introduction, Mittal said that a bigger tractor with 105 horsepower will be available in May of this year. This tractor is used for bailing and heavy application.

he continued, “By the end of 2025, the new model is probably going to be released’.

“To meet the growing demand for baler and ridge machines in the country, the company is currently importing bigger tractors of more than 100 HP,” Mittal said.

Compared to 450 the previous year, CNH India sold over 840 small square balers in 2023. Furthermore, according to an official, the business sold 50 huge round balers in 2023.

Balers compact agricultural refuse into manageable, transportable balers. Small square balers, which cost around ₹11–12 lakh per unit, may be operated with tractors that are currently in use, unlike big/round balers, which require tractors with horsepower more than 100.

The Pune-based firm makes tiny balers, but by the middle of the year, it intends to localize some of the parts that it imports. The firm imports giant balers.

In the field of agriculture, CNH India runs two plants: one in Pune, Maharashtra, that produces harvesters, and the other in Greater Noida, Uttar Pradesh, which produces 60,000 tons of tractors annually.

CNH has three legal companies across the country, each specialized in financial services, construction vehicles, and agricultural and farm machines. CNH employs over 3,400 people.

Approximately 71% of the overall income is generated by the tractor business. The overall income of CNH India was projected to reach $1 billion by 2023.

“To cater to the increasing need for baler and ridge machines in the nation, the company is presently importing larger tractors with over 100 horsepower,” he mentioned.

He mentioned that the company markets balers in Punjab, Haryana, Uttar Pradesh, and certain regions of Madhya Pradesh. “We anticipate reaching 1,000 balers this year,” he added.

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