THE GENESIS
The journey began in the fields, with a simple goal to make agriculture more informed, transparent, and accessible.
“I want to build an agriverse that improves the standard of living of all farmers.”
Founders
Vision
Founders Vision
Born into a farming family, Pravin Shinde understood early that the real challenge in agriculture was not the lack of tools, but the lack of access to the right information. In many cases, even basic details about tractors and implements were incomplete—sometimes unavailable even from manufacturers. As a result, farmers relied on influence from village heads rather than actual farm requirements, often investing in machinery that did not serve their needs.
In 2013, this gap led to a clear idea: to create a platform that could bring structured, verified, and accessible information to farmers, enabling them to make informed decisions for free.
Led by Pravin Shinde, a team of over 30 agriculture graduates was brought together, and efforts began across India through exhibitions, collaborations, and direct farmer engagement. The team travelled village to village, organizing small gatherings and one-on-one interactions to understand real challenges and collect first-hand insights.
At the same time, data was systematically gathered from agricultural machinery testing centers, research institutions, and industry sources. This information was continuously studied, structured, and refined to make it useful and accessible for farmers.
With no formal technical background, the platform was built from scratch—scrapped and rebuilt multiple times through trial and error.
Behind this effort was not just a founder, but a family. Coming from a farming background, the entire Shinde family stood behind the vision—investing their savings and committing fully to the mission of creating something meaningful for farmers.
In 2016, KhetiGaadi was launched with a clear purpose—to bring transparency, knowledge, and accessibility into the hands of every Kisaan.
KhetiGaadi Universe, Satara
was launched.
A physical agri-mall where everything comes together— tools, machinery, inputs, and knowledge—all in one place.
RECOGNIZED BY INDUSTRY LEADERS



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