THE GENESIS

Where The Journey Began

The journey began in the fields, with a simple goal to make agriculture more informed, transparent, and accessible.

Pravin

“I want to build an agriverse that improves the standard of living of all farmers.”

Founders
Vision

Founders Vision

Where It Began

Born into a farming family, Pravin Shinde understood early that the real challenge in agriculture was not the lack of tools, but the lack of access to the right information. In many cases, even basic details about tractors and implements were incomplete—sometimes unavailable even from manufacturers. As a result, farmers relied on influence from village heads rather than actual farm requirements, often investing in machinery that did not serve their needs.
In 2013, this gap led to a clear idea: to create a platform that could bring structured, verified, and accessible information to farmers, enabling them to make informed decisions for free.  Led by Pravin Shinde, a team of over 30 agriculture graduates was brought together, and efforts began across India through exhibitions, collaborations, and direct farmer engagement. The team travelled village to village, organizing small gatherings and one-on-one interactions to understand real challenges and collect first-hand insights. 
At the same time, data was systematically gathered from agricultural machinery testing centers, research institutions, and industry sources. This information was continuously studied, structured, and refined to make it useful and accessible for farmers. 
With no formal technical background, the platform was built from scratch—scrapped and rebuilt multiple times through trial and error.  Behind this effort was not just a founder, but a family. Coming from a farming background, the entire Shinde family stood behind the vision—investing their savings and committing fully to the mission of creating something meaningful for farmers.  In 2016, KhetiGaadi was launched with a clear purpose—to bring transparency, knowledge, and accessibility into the hands of every Kisaan. 

2013

The idea

Pravin Shinde saw a simple problem—farmers did not have the right information. Most decisions were based on influence, not actual need. Getting a tractor is an aspiration, it should be bought with consideration, not just impulse.

Strawberries representing early idea stage
A thought took shape—
“What if farmers had all the information right in their hands?”

2016

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Website Launch

With no technical background, the journey was not easy. The platform was built, scrapped, and rebuilt—again and again.  But persistence led to progress. KhetiGaadi was launched as a website to bring clarity and transparency.

2017

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App Launch

The vision started gaining trust. The team grew.

The mobile app was launched making access simple, anytime, anywhere. John Deere became the first client on the platform. 

2018

National Press Conference

An all-India press conference was held to announce a major milestone—4 million verified farmers registered on our platform, achieved without any paid marketing. The event brought together media and news channels from across the country.

time card
time card

2018

National Press Conference

An all-India press conference was held to announce a major milestone—4 million verified farmers registered on our platform, achieved without any paid marketing. The event brought together media and news channels from across the country.

2022

InfraGaadi 

Conceptualised in 2013, KhetiGuru was carefully developed over the years and officially launched in 2020.   KhetiGuru was launched as a platform where farmers and experts can share knowledge, solve problems, and learn together. 

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2020

KhetiGuru

Conceptualised in 2013, KhetiGuru was carefully developed over the years and officially launched in 2020. KhetiGuru was launched as a platform where farmers and experts can share knowledge, solve problems, and learn together. 

2022

Leaf icon
InfraGaadi

Conceptualised in 2013, KhetiGuru was carefully developed over the years and officially launched in 2020. KhetiGuru was launched as a platform where farmers and experts can share knowledge, solve problems, and learn together. 

2025

KhetiGaadi Universe, Satara
was launched.

A physical agri-mall where everything comes together— tools, machinery, inputs, and knowledge—all in one place.

THE VISION

"We are entering an era where the farmer is the ultimate technologist. AgriTech Media exists to ensure their story is told with the gravity and elegance it deserves."

Pravin Shinde
Managing Director

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