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Mahindra is India's Most Attractive Tractor brand

Mahindra is India's Most Attractive Tractor brand

Published By : Khetigaadi Team   19

In a study covering 5,000 brands across 16 Indian cities, 'Mahindra' tractors, part of the USD 20.7 billion Mahindra Group, have been recognized as India's Most Attractive Tractor brand by Trust Research Advisory (TRA) in the fifth edition of its report, titled 'India's Most Attractive Brands' – India Study 2018. The study is based on TRA’s proprietary 'Brand Attractiveness Matrix' which comprises 36 attributes of Brand Attractiveness.

On being conferred the TRA award, Rajesh Jejurikar, President, Farm Equipment Sector, M&M Ltd. said. "The TRA award is a recognition of our work in building a global customer focused brand, with the widest range of tractors for every kind of farming application. At Mahindra, we constantly strive to work with the customer and connect with their needs to drive success. While thanking TRA for this award, we will continue to work toward the development of newer products both in tractors, as well as the farm machinery space driven by our focus on innovation and technology".

Sachin Bhosle, Research Director, TRA Research, said, "Mahindra Tractors communication plays a dual role in building Brand Appeal. Firstly, it enhances the inherent attractiveness of the brand, & secondly, it also helps to communicate this attractiveness to customers across the Indian farming sector. Mahindra is synonymous with tractors, and as a brand it resonates highly on recall among all Indian tractor brands. We congratulate Mahindra on this achievement."

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