Swaraj Tractors launches Swaraj 841 XM in Uttar Pradesh

Published on 28 September, 2015 By Khetigaadi Team for Swaraj

Swaraj Tractors launches Swaraj 841 XM in Uttar Pradesh

The Swaraj Division of Mahindra & Mahindra (M&M) Farm Equipment Sector today launched its two new tractor model Swaraj 841 XM in Uttar Pradesh (UP). The Swaraj 841 XM is a 40HP powerful tractor with special Sensitive Hydraulics which have superior pulling and load carrying capability suitable for loose & sandy soil activities. The branding XM stands for "Xtra Mileage" and indicates the new fuel efficient engine used in this product category.

On this occasion Mr. Sanjeev Goyle, Senior Vice President, Marketing, Farm Equipment Sector, Mahindra & Mahindra said, "Uttar Pradesh being one of the key in farming states, it is very important that we provide farmers with solutions to enhance farm productivity with comfort in a price efficient way. We have a strong focus on offering superior products to ensure technological progress in the agriculture sector. The Swaraj 841XM is an extremely powerful and fuel efficient tractor and its advanced ergonomics give the farmer a comfortable driving experience."

The 841 XM caters to the farmer's needs for applications like cultivation with MB plough & disc harrow, implanting with seed-drill, earth moving for canal formation using leveler and mining with leveler haulage.

The Sensitive hydraulics has been designed to sense the penetration level of the implement into the soil and adjust the implement constantly; hence this helps the farmer understand the amount of load to be put on the tractor. With the Sensible Hydraulics it constantly adjusts & maintains a level suitable to work in the loose & sandy soil with the implement attached to the tractor. Tractors like the Swaraj 841XM is a result of Swaraj's continuous focus on new product development and upgrading.

Published by: Khetigaadi Team

Swaraj 855 XM and 744 XM Tractors launched in Maharashtra

Published on 28 September, 2015 By Khetigaadi Team for Swaraj

Swaraj 855 XM and 744 XM Tractors launched in Maharashtra

The Swaraj section of Mahindra & Mahindra Ltd’s (M&M) Farm Equipment Sector has launched its 2 new tractor models Swaraj 855 XM & 744 XM, in Maharashtra. The Swaraj 855 XM and 745XM fall in the 40-50 HP segment and come with an engine which have superior pulling and load carrying capacity.

The branding XM stands for “Xtra Mileage” and denotes the new fuel competent engine used in this product category.

On this juncture Mr. Sanjeev Goyle, Senior Vice President, Marketing, Farm Equipment Sector, Mahindra &Mahindra (M&M) Ltd said, “Maharashtra being one of the key agricultural states, it is very important that we offer farmers with solutions to improve farm productivity with comfort in a cost effective way.

We have a great focus on presenting high quality products to ensure technological progress in the agriculture sector. The Swaraj 744 and 855XM are tremendously powerful and fuel efficient tractors and their advanced ergonomics give the farmer easy and comfortable driving practices.”


The tractors get a technically superior constant mesh, side shift gear box and extremely advanced “SENSILIFT” hydraulic, suitable for all farming functions and haulage.

Published by: Khetigaadi Team

Swaraj expands its tractor portfolio with 2 new models

Published on 28 September, 2015 By Khetigaadi Team for Swaraj

Swaraj expands its tractor portfolio with 2 new models

Swaraj tractor brand, division of the $16.9 billion Mahindra & Mahindra (M&M) Group, has expanded its portfolio by introducing two new tractors focused at farmers with trivial and big landholdings, ahead of the festival season when farmers usually buy farm vehicles and equipment.

Fascinatingly, the top-end tractor market in the above 50 HP segment and the lower-end below 20 HP has not been influenced by the monsoon shortage and has remained flat.

To tap the market, Mahindra, which bought the Swaraj in 2007, has launched Swaraj 960 FE tractor, powered by 60 HP engine and Swaraj 717 tractor, with 17 HP engine. While the earlier carries a value tag of Rs 7.25 lakh, the latter costs Rs 2.50 lakh.

“With the introduction of these two models, we have crammed the 2 gaps in our Swaraj product portfolio,” Rajeev Rellan, senior vice president, sales at Swaraj section of Mahindra and Mahindra (M&M) told financial record. Swaraj competes with sister brand Mahindra, Tafe, Sonalika, Escorts, and New Holland & John Deere, amongst others, in the 5.51 lakh tractor units sold previous year in the state.

Rellan said Swaraj has always been an inspirational brand for farmers for many years. “Now, farmers contain entire range of products from the lowest to the highest horsepower (HP) category, and also, it is currently within reach of first time purchasers as well as farmers improvement to a higher-power category,” he said. Swaraj sells a total of 10 tractor models in the 15-60 horsepower (HP) range produced at its 2 plants at Mohali in Punjab with a yearly capacity of 1.20 lakh units.

In the April-August 2015 period, tractor makers sold 2.04 lakh units, down 15% compared with the same time previous year. In the same phase, Mahindra’s share, including Swaraj, was about 85,000 units, reduce of 15%, Rellan said.

“With 42% marketplace share, Mahindra is still the leading leader in tractor industry with two brands,” he said.

Published by: Khetigaadi Team

Massey Ferguson unveils new 2015 utility tractor line

Published on 28 September, 2015 By Khetigaadi Team for Massey Ferguson

Massey Ferguson unveils new 2015 utility tractor line

Massey Ferguson (MF) has launched its new 2700E Series of utility tractors. The company says these easy-to-use tractors offer consumers a huge value to complete almost every job. The tractors are ideal for loader work, hay work, mowing, and other applications.

The two tractor models are available in the series - the MF2705E (49 HP) and the MF2706E (57 HP). These tractors are also obtainable with 2 transmission options, 4 wheel drive (4WD), and 5 year power train warranty coverage.
Transmission options offered include an 8x8 Synchro-Shuttle and a hydrostatic so customers can choose depends on favorite or application.

This Massey Ferguson (MF) utility tractor design is designed to make the operator atmosphere comfortable and simple to recognize.

The 2700E Series is suited to tackle many rear implement jobs, including rotary cutting, box blading, rotary tilling, posthole digging, and more.

With a hitch lift capacity of 2,425 pounds, the three-point hitch on the 2700E range offers superior lift capacity. The hitch has extendable, telescopic lower links as standard equipments.

As for other equipments, the 2700E Series is available with the Massey Ferguson L135E front loader and the CB85 backhoe. The L135E is obtainable with a skid steer style, compatible, quick-attach system for buckets, forks and other loader attachments.

The 2700E range achieves EPA Tier 4 emissions requirements. Powered by a low-maintenance, 2.2liter, four-cylinder liquid-cooled diesel engines; this utility tractor accomplish Tier 4 compliance with external cooled exhaust gas recirculation and diesel corrosion catalyst without the need for a diesel particulate filter.

This utility tractor's engine uses automatically controlled high pressure, common-rail injection, and turbocharging technology to increase power and fuel efficiency.

Published by: Khetigaadi Team

TAFE to train women farmers in farm management

Published on 28 September, 2015 By Khetigaadi Team for Tafe

TAFE to train women farmers in farm management

Close on the top of the success of its lab-to-land proposal to train the farming community, India's second largest tractor company TAFE has decided to lengthen the program to women peasants.


A pilot project to train women farmers in agri management - soil conservation, pest management, yield enhancement, tractor pouring and implement practice will soon be introduce, TAFE said today  above 350 farmers, including women farmers, involved in the day-long program. "Through this Farmer's Day event, we give confidence farmers to speed up the pace of horticultural development in satisfying the national task of accomplishing self reliance in fruit manufacture. 


Our aim is to lead farming societies at the local and national levels to sustainable, organic stewardship of land, food and fiber while in respect of nature, keeping social honesty & protecting natural resources," said K Srinivasan, Senior Chief Agri- Economist, TAFE Farm scientists.

Experts finger upon improving the productivity of fruits like mango, grapes, sapota, banana, guava and papaya, and vegetables like cauliflower, cabbage, brinjal & tomato.


This Farmer’s Day is one of the exclusive outreach initiatives undertaken on TAFE’'s “J” Farm. J Farm, a 200-acre land on the border of Chennai, is an adaptive investigate and agricultural extension centre, dedicated solely to the principle of rising better farming methods and crop varieties for exploit the yield of farmers.

Published by: Khetigaadi Team

TAFE breaks new ground, hits $1-b turnover mark

Published on 28 September, 2015 By Khetigaadi Team for Tafe

TAFE breaks new ground, hits $1-b turnover mark

Tractors and Farm Equipment, the Chennai-based tractor maker, has crossed a major performance milestone in 2009-10 by accomplishing a combined turnover of over $1 billion, with revenues moving towards Rs 4,850 crore and a volume of over 100,000 tractors.


With this accomplishment, TAFE is nowadays among the three largest tractor manufacturers in the globe. It is the flagship of Amalgamations Group. TAFE has treasury of over Rs 1,000 crore. It has a paid-up capital of 12 crore, in which the US Partner Agco Corporation holds a 24percent stake and Simpson & Co, the rest.


Announcing the attractive accomplishment in Chennai on Thursday, TAFE vice-chairman Mallika Srinivasan said: "Two years before, we put for ourselves a strong-minded target of passing the billion-dollar spot and we are justifiably proud of having achieved this despite the worldwide recession that the globe marketplaces practiced."


Further, she said: "While exports of tractors from India refused by about 15% in 2009-10, TAFE and TAFE Motors have been capable to jump the trend to emerge as India's largest exporter with marketplace leadership in key marketplaces of South Asia in the face of strong international competition. Exports of machineries, aggregates and kits have donated considerably to the exports turnover. Our total tractor volumes have increased by 30.5percent. We are now balanced to reach greater heights in the coming years, as we forge ahead in our journey of superiority."


The year 2009-2010 also saw TAFE being highly praised by the Jury of the CII-Exim Bank honor for industry Excellence for “important success in the expedition of business excellence.”


The group chairman and TAFE CMD a Sivasailam said, "As we rejoice the 50th year of our two brands, Massey Ferguson and Eicher, we have further toughened our long standing partnership with AGCO Corporation, US in recognizing mutually beneficial global opportunities, which will provide extra momentum to growth in the coming years.


"With the successful launch TAFE produced tractors in the Massey Ferguson (MF) brand in North America, our combined marketplace development initiative with AGCO has been prolonged to cover up a range of other deliberately significant geographies as well. As we plan to improve our tractor amounts to 120,000 in 2010-11, our product range is being prolonged to comprise tractors up to 105 HP, which will place us competitively in key international marketplaces," he said.


Mr Sivasailam said, “With the strong demand for Eicher engines from the agro, telecom and sell segments, important savings in product development and capacity expansion are under way to expand the engine range to examine higher end applications."


Other divisions and subsidiaries of TAFE that manufacture mechanism, engineering plastics, batteries &  hydraulic pumps as well as the automobile franchises, have all recorded good quality expansion during the year and donated to the overall revenues.


Tractors and Farm Equipment (TAFE) is Chennai-based makers of tractors & farm equipment and the second largest maker of tractors in the globe in the sub-100 horsepower (HP) range and among the 3 major tractor makers in the globe. TAFE is well known for its quality products, long term associations with stakeholders and a strong and reliable economic performance.


TAFE, apart from tractors, has industry interests through its various sections and subsidiaries in diesel engines, hydraulic pumps, gears and transmission goods, batteries, panel instruments and auto franchises.

Published by: Khetigaadi Team

TAFE export focus to centre around Samrat

Published on 28 September, 2015 By Khetigaadi Team for Tafe

TAFE export focus to centre around Samrat

Tractors and Farm Equipment (TAFE), flagship of the Chennai-based Rs 2,500-crore Amalgamations group, is planning a fresh export focus around the new Samrat platform.

Speaking to ET, TAFE director Mallika Srinivasan said: "Anything among 10% to 25% of total sales in 2-3 years is what we're looking at through exports.

The export aim will rotate around the newly introduced 44 horsepower (HP) Samrat. "Samrat is a new & fresh platform and the challenge is to create all products on the platform at balance with worldwide markets," Srinivasan said. At the same time the plans for the present year is to introduced two or three models from Samrat in the 35HP to 50HP range, the aim "would be to take the whole range from 25 HP to 90 HP, and build global quality products which would have extensive export potential,l," Srinivasan said.

"The approaching of the complete series is around 5000 units a year." Given the complexion of Indian demand, the company will focus on the domestic market with products in the 60 horsepower (HP) and below category. "All products beyond that range would be completely for abroad," Srinivasan said.

Until the whole series on the new platform is rolled out, TAFE will focus on the 60HP Gajraj and the Samrat for overseas markets. Specific design changes for export markets like Europe are currently being approved on the Samrat.

"The Samrat cab will help out us get into Europe market which is more sophisticated souks," Srinivasan said. At present the company export approximately 1000 units to the US, Bangladesh, Sri Lanka & parts of Africa. TAFE's export concentration is understandable given the amount pressures in the local market. Annual sales dropped 17 per cent to 1.98 lakh units in 2001-2002 contrast to 2.38 lakh units in 2000-2001. TAFE's share was 28,759 units or 14%.

Miserable farming markets and large scale store throwing away by the big players has squeezed retail sale of tractors. Definitely industry estimates hook the catalog position as high as 150 days contrast to 30 days for passenger cars.

Published by: Khetigaadi Team

Tractor slump makes Tafe scour new avenues

Published on 28 September, 2015 By Khetigaadi Team for Tafe

Tractor slump makes Tafe scour new avenues

Even as Tractors and Farm Equipment, the closely held flagship of the Amalgamations group, faced a tough ground in its core business of tractor, it has required to boost other businesses like engineering plastics, power source units and vehicle dealership & parts sales through supplementary, TAFE Access.


During the year ended March 31, 2003, when tractor industry quantity fell by 25percent, Tafe had controlled its sales fall to 16percent by pursuing strategic actions. It sold 22,708 tractors next to 27,957 in the last year. Turnover from the business dropped to Rs 600.86 crore (Rs 691.13 crore).


With better show by other businesses, Tafe stemmed a sharp fall income and reported an overall turnover of Rs 736.83 crore. Interest price abridged to Rs 14.38 crore .Net profits declined to Rs 20.92 crore. On a paid-up capital of Rs 8 crore, Tafe had a net worth of Rs 406.12 crore with Rs 398.12 crore in reserves as on March 31, 2003. It had an investment portfolio of Rs 53.23 crore (Rs 51.91 crore).


The engineering plastics division (Tafe-EPD) with facilities near Chennai and in Karnataka reported a 40% jump in turnover to Rs 75.87 crore (Rs 54.03 crore). This is a big jump from Rs 19.4 crore in 1997-98 and Rs 28.50 crore in 1998-99. The division is adding new injection moulding machines this year to scale up capacity and the range of products.


By investing in technology and processes, Tafe EPD has combined its place at the leading border of the engineering plastic industry. It has built an impressive customer profile and the list includes GM India, Toyota Kirloskar, WeP Peripherals, Wipro GE Medical Systems, GE BEL, GE Medical Systems, Thomson Consumer Electronics, Matsushita Air-Conditioning, Exide, TVS Motor, etc.


Tafe's power source division has also substantially increased output of lead acid batteries, and its turnover rose to Rs 39.98 crore (Rs 29.40 crore). In 1997-98, it was Rs 17.53 crore and in the next year, it was Rs 23.68 crore. Last year, spare parts sales improved to Rs 18.12 crore (Rs 15.33 crore).


Last year, Tafe invested an additional Rs 1.5 crore in the subsidiary, Tafe Access as share capital advance over and above the initial capital of Rs 3 crore. TAL's turnover spurted by 45.45% to Rs 135.12 crore (Rs 92.90 crore). It reported a net profit of Rs 1.13 crore (Rs 1.04 crore). It had a turnover of a mere Rs 27.78 crore in 1998-99.
The passenger vehicle division alone (selling cars of Telco, Hyundai and Skoda) reported record sales of Rs 117.84 crore. Besides, it had pushed sales of hydraulic pumps, instruments and other parts.


Last year, TAL secured major orders from Ashok Leyland for supplying dash board instruments for its plants at Ennore and Hosur. It also hopes to have a tie-up with a leading two wheeler manufacturer this year.
In 1998-99, Tafe had a turnover of Rs 1,026.92 crore (Rs 1,038.36 crore in 1997-98) with a record net profit of Rs 72.27 crore. Since then, its fortunes have been affected by the weak and poor show of the Indian farm sector and recession in the tractor market.

Published by: Khetigaadi Team

Tafe begins financial year on brisk note

Published on 28 September, 2015 By Khetigaadi Team for Tafe

Tafe begins financial year on brisk note

 Tractor and Farm Equipment (Tafe) has started this financial year on a fast note. It has bucked the industry style and improved sales and marketplace share in the first quarter ending July 31, '02. It has also made a big dent into Uttar Pradesh (UP) market by leveling up its performance.
Despite the monsoons not being as expected, this year, Tafe plans to sell 30,000 tractors as in the last year. In the first quarter, the company had pushed sales to 7,273 tractors, up by 8.65% over the similar quarter in the previous financial year.
Likewise, Tafe had increased its market share by 4% during the time to climb to the number two position in the industry. It is said that Tafe, which is conventionally strong in Rajasthan and Gujarat, has further improved volumes with its superior performance in Uttar Pradesh (India's largest tractor market) with a 15% market share. This is a substantial growth compared to previous years.
Tafe director, Mallika Srinivasan said the considerable investment in technology and the organisation recasting, in the last three years is regarding to pay off.
"In spite of the recessionary financial system, the rural market needs to be offered new products and new technology as the key differentiator. In line with this, we have launched the Tafe Samrat in the 45 HP category and Tafe Garjaj in the 60 HP category in the past 4 months. Both models have been received well in the states where they have been launched and are soon to be extended to other areas too," she said.
Tafe's long-term plans include renewed thrust into the overseas market with a target export of 10,000 tractors in the next five years. It has already initiated aggressive efforts to tap the export markets for its products. It has envisaged a turnover of Rs 2,000 crore by '06 with exports accounting for 10 per cent.

Published by: Khetigaadi Team

Tafe clocks best-ever net increase at Rs 54.7 cr

Published on 28 September, 2015 By Khetigaadi Team for Tafe

Tafe clocks best-ever net increase at Rs 54.7 cr

The closely held Tractors and Farm Equipment , flagship of the Amalgamations Group, posted the best-ever performance in 2004-2005 with net profit more than doubling (123%) to Rs 54.7 crore from Rs Rs 24.5 crore in the previous year. Net sales spurted by 56 percent to Rs 1,092.2 crore (Rs 699.7 crore).
The other income also doubled to Rs 26.7 crore ( Rs 14 crore). On a paid up assets of Rs 8 crore, Simpson & Company holds 76% and the US partner Agco Corp 24%. Last year, Tafe further shored up its preserve and extra to Rs 469.1 crore (Rs 419 crore). Investment portfolio rose to Rs 63.5 crore (Rs 58.1 crore).
The rewarding year lifted Tafe's total sales including excise duty by 42.6% to Rs 1,146.8 crore (Rs 803.8 crore) Of this, it boosted its core business, tractor to Rs 921.2 crore (Rs 632.9 crore). The other divisions also did well. Income from spare parts and attachments rose to
Rs 54.9 crore (Rs 30.5 crore), engineering plastic components Rs 88.9 crore (Rs 88.7 crore) and power source units Rs 80.9 crore (Rs 51.3 crore).
During '04-05, tractor sales witnessed a robust growth of 36%, surpassing the industry growth of 30%. Exports from tractor and components also went up by 83% to Rs 92.3 crore aided by the outsourcing tie up with Agco.
Last year's impressive show came on top of the company bouncing back in '03-04 reversing the slack performance of the previous year caused mainly by the fall in the sale of tractors. Tafe clocked a 17% rise in net profit at Rs 24.5 crore during the year and net sales improved by 9.4% to Rs 699.7 crore.

Published by: Khetigaadi Team







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